Aching Brain

Adverts that shout work. I like them. “Bang and the dirt is gone.” They weren’t lying and if I hadn’t been so entertained by the shouty antics of Barry Scott I wouldn’t have bought what can only be described as the most potent chemical concoction available to buy (legally) in a supermarket.

My latest favourite is Tyrannosaurus Alan. I don’t know why I am so enamoured by a fuzzy felt dinosaur and shouty volcano. I once had a conversation with a marketing type who had to find out why Volvic was continuously outperformed by Evian sales-wise. I didn’t know the answer then, but told him that it was because Volvic sounded like part of the female anatomy and everyone knows that Vittel is better than both of them. I think however he must have found the solution; everyone loves the wacky dinosaur and his volcanic buddy. Today’s Metro even featured a three (half-)page long advert featuring the aforementioned characters in cartoon strip style (and revealed Mr Volcano’s first name √¢‚Ǩ‚Äú George!), I just can’t wait to find out what happens next.

Does it really work though? As much as I am entertained by Mr (George) Volcano’s peculiar pronunciation of water I won’t start buying Volvic until they decide to do a ‘free’ (¬£2.99 for P&P of course) Tyrannosaurus Alan toy. Now, there’s a thought!

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